This project was based around making a type-forward branding system for a fictional craft brewery based in Portland, Oregon. We selected adjectives and nouns at random to create our brewery name and I chose Cheeky Aviator. I felt this matched the hipster style of Portland Millennials which we identified as our target audience. I went for a vintage WPA poster inspired look because I thought that would have that bold interesting look that would simultaneously fit in on the shelf with the rest of the craft beers and stand out to the consumer.
Role: Designer
Year: 2023
Deliverables: Branding, labels, mockups
Programs: Photoshop, Illustrator
