This project is a full brand redesign of Hudson Boat Works. The goal was to make the brand match the level of its larger competitors in the industry. The main audience is youth/amateur rowing teams in North America so I wanted the redesign to feel fresh, athletic, and clean which is very different from their original classic logo.
Role: Designer
Year: 2023
Deliverables: Stylescape, branding system, stationery
Programs: Photoshop, Illustrator, InDesign
